Business Case Studies, Managing in Troubled Times Case Study, Maytag,In Need of Repair

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Managing in Troubled Times Case Study

Case Title:

Maytag: In Need of Repair

Publication Year : 2006

Authors: Mr. Philip Anil Kumar, Ms. Mridu Verma

Industry: Home Appliances and Personal Care Products


Case Code: TRT0047P

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Maytag Corporation, a $1.4 billion company is ranked fifth in the home and commercial appliance business. It has a long history of producing high quality products and owned famous brands like Hoover vacuum cleaner, Admiral, Magic Chef, Jenn-Air and Amana. However in 2005, it suffered a loss of $75 million in the fourth quarter and its market share fell by 55%. The case study discusses the reasons behind the fall of Maytag, rising competition in the home appliance market and Maytag's attempts to make a comeback.

Pedagogical Objectives:

  • To discuss the dynamics of the US consumer durable market
  • To discuss the factors leading to decline of Maytag
  • To discuss Maytag’s strategies to make a comeback.

Keywords : Maytag; Maytag’s deadline; US Consumer Durable Market; Neptune Drying Centre; Accellis Oven; De’Longhi; Dyson; Lowe; Try-out Stores; Amana Appliances; Sport Utility Vacuum; Steam Vac; Ripplewood holdings; Managing in Troubled Times Case Study; Whirlpool- Maytag tieup; Hoover Vacuum cleaners


  • Introduction
  • Background Note
  • Maytag's Decline
  • Turnaround Strategies
  • Looking Ahead

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