Business Case Studies, Going Global Case Study, Google’s Trouble in France,English vs French?

print page
Tell A Friend
Bookmark
 

Case Categories

Going Global Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Google’s Trouble in France: English vs French?

Publication Year : 2005

Authors: Shalini & Sumit Kumar Chaudhuri

Industry: Internet and e-commerce

Region:France

Case Code: GGL0023

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
Google has been finding it hard to establish its presence in France. It faced severe opposition when it announced its library project plan in December 2004. The project, which aims at putting 1.5 million books on-line from renowned UK and US libraries, is being considered as an effort to dominate the French language and culture by English language and Anglo Saxon ideas. Wary of its impact on France, the French government has decided to launch a competitive French search engine to compete against Google.

Pedagogical Objectives:

  • To understand the socio-political opposition faced by Google in France
  • To discuss Google's strategies to establish its presence in the country.

Contents:

  • Google in France
  • The French Opposition

Keywords : Government and Business Environment Case Study,Google, France, America, Intellectual property rights, AdWords, Google’,s library plan, Googlisation, Omnigooglisation, Search engines, On-line library, Virtual library, French culture, Anglo Saxon, Europe, Google’,s print project

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Dr. Allan R CohenDr. Allan R Cohen

    Edward A Madden Distinguished Professor of Global Leadership at Babson College
    Speaks on Staying on Top, Always
  • George G BrenkertGeorge G Brenkert

    Professor of Business Ethics at the McDonough School of Business of Georgetown University
    Speaks on Building Ethical Organizations
  • Harish BijoorHarish Bijoor

    CEO Harish Bijoor Consults, Inc.
    Speaks on Social Cause Marketing
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap