Business Case Studies, Going Global Case Study, Lindsay Owen- Jones,L'Oreal's Global Makeover

print page
Tell A Friend
Bookmark
 

Case Categories

Going Global Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Lindsay Owen - Jones: L'Oreal's Global Makeover Strategist

Publication Year : 2004

Authors: Kalyani Vemuri & T. Phani Madhav

Industry: Home Appliances and Personal Care Products

Region:USA

Case Code: GGL0013

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
Established in 1909, L'Oreal, the French cosmetics company, had become the world leader in the cosmetics market by 2003. The L'Oreal group marketed over 500 brands, consisting of more than 2,000 products. Its product range included make-up, perfume, hair and skin care products, which were tailored according to the consumer needs. The company believed in the strategy of innovation and diversification. In 2003, though the L'Oreal group was ranked number one in the US cosmetics market, it faced tough competition from Esteé Lauder and Procter and Gamble (P&G). This made the group refocus its business strategy. It came up with products catering to the beauty needs of different ethnic groups and genders.

Pedagogical Objectives:

  • To discuss the various strategies implemented by the L'Oreal group to be the market leader in the global cosmetic market
  • To discuss how the group is trying to sustain that position by refocusing its strategy
  • To discuss Lindsay Owen-Jones’ contribution in L’Oreal’s makeover.

Contents:

  • L'Oreal- the World’s Largest Cosmetics Company
  • Early Years at the Helm
  • A United Nations of Beauty
  • O-J's Management Style
  • Future Plans

Keywords : L'OrÚal, Lindsay Owen-Jones, Cosmetic industry, Maybelline, Garnier, International acquisitions, Helena Rubenstein, Leadership Case Study, Afro-American consumers, Research and innovation at L'Oreal, Global branding

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Dr. Allan R CohenDr. Allan R Cohen

    Edward A Madden Distinguished Professor of Global Leadership at Babson College
    Speaks on Staying on Top, Always
  • George G BrenkertGeorge G Brenkert

    Professor of Business Ethics at the McDonough School of Business of Georgetown University
    Speaks on Building Ethical Organizations
  • Harish BijoorHarish Bijoor

    CEO Harish Bijoor Consults, Inc.
    Speaks on Social Cause Marketing
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap