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Going Global Case Study

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Case Title:

The Tata Group: Going Global

Publication Year : 2004

Authors: Dakshi Mohanty, T Phani Madhav

Industry: Conglomerates

Region:India

Case Code: GGL0003

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Among the most respected Indian business conglomerates, the Tata Group represents the pride and excellence of Indian industry. Established in 1868 as a textile mill, the Tata Group has the distinction of founding the first steel mill, first luxury hotel and the first airlines service in India. Ever since its founding, the group was successfully managed by the heirs of the Tata family. However, in spite of the group's 100-year history and a strong turnover of INR 52,000 crore in 2003, the group had a limited global presence. Particularly, the present Chairman, Ratan Tata's dream of transforming the group into a global powerhouse was seen by many as far-fetched

Pedagogical Objectives:

  • To discuss the Tata Group's efforts to make its individual businesses globally competitive
  • To analyse the success of the Tata Group's globalisation endeavours in the light of competition from foreign companies.

Contents:

  • Tata group under Ratan Tata
  • Gearing up

Keywords : Tata Group; Tata Motors; Tisco; Tata Consultancy Services (TCS); Tata tea; Tetley; Indian hotels; Growth Strategies Case Study; Ratan Tata; Globalisation; MG Rover; Daewoo Commercial Vehicle Company; Tata enterprise; Tata power; Tata chemicals; Taj

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