Business Case Studies, Corporate Strategy Case Study, IBM, Strategy Case Study

print page
Tell A Friend
Bookmark
 

Case Categories

Corporate Strategy Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Success of IBM in India

Publication Year : 2006

Authors: Roopa Devi. B, Aruna N

Industry: Consulting

Region:India

Case Code: COS0070B

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In 1991, the Indian government started relaxing the foreign investment norms and this encouraged foreign IT companies like Electronic Data System (EDS), Hewlett-Packard (HP) and International Business Machines Corporation (IBM) to enter India. Among these, IBM, a multinational computer technology corporation had shown keen interest in establishing itself in the Indian market. Till 2001, IBM witnessed slow growth and started experiencing gain since 2002. In 2005, to compete with the Indian software giants like Wipro, Infosys and Tata Consultancy Services, IBM adopted the Global Delivery Model and with other foreign companies like Accenture, Intel and AMD planning to invest heavily in India, IBM decided to invest $6 million to start several initiatives that would serve to fulfill its vision of becoming a globally integrated company. With the Indian software giants dominating the IT sector and with the entry of other foreign software companies, analysts were skeptical about IBM’s success. Would IBM succeed in its endeavors?.

Pedagogical Objectives:

  • To understand the impact of relaxing of FDI norms by the Indian Government
  • IBM’s experience in the Indian markets
  • Adoption of Global Delivery model by IBM
  • IBM’s strategies to succeed in the Indian markets.

Keywords : IBM; Global Delivery Services; Global Delivery Model; e-governance; competition; Market Entry Strategies Case Study; On Demand Model; growth strategy; Intel; TSIL; entry of MNCs

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap