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Corporate Strategy Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
COS0094IRC Cadbury's Exit from Soft Drinks Market – A Strategic Move?
COS0093IRC ADM, World's Largest Grain Processor: Staking too high on Ethanol?
COS0092 Western Union In India: The Rural-Market Focused Strategy
COS0091 Kaya's Expansion Spree: Taking Toll on Profits?
CCA0056 Eveready's LED Lantern: Overstretching Its Core Competency?
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
VCA0007 Infosys – Moving up the Value Chain
OB0011 Hewlett Packard-Losing the HP Way
MM0014 Corporate Communication,The Toyota Way
INA0111’s Kindle: Publishing Industry’s iPod?
FMB0013 The Godrej Group: An Indian Family-owned Business Conglomerate’s Re-branding Strategies
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
COS0086C Revitalisation of eBay under John Donahoe – Will it Work?
COS0074B Will the Red Envelopes at Netflix get Obsolete?
COS0073A Trouble at Starbucks: Will the Visionary Founder Howard Schultz be Able to Transform the Company?
BSM0061B Reliance Branded Jewellery Retail Outlets: Will it Succeed?
BSM0060A Microfinance in India: The Case of ICICI Bank
HRM0021P Managing Diversity at Toyota


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