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Case Title:

Boosting the Sales of Double Bull?

Publication Month and Year : July 2009

Authors: Dr. Sunil Bharadwaj

Industry: Not Applicable

Region: India

Case Code: QM0015

Teaching Note: Available

Structured Assignment: Not Available


OR





Abstract:
The case study mainly deals with the problem Double Bull, a cola-maker, was facing because of its slow rate of growth in its sales in South India. The case concentrates on the use of regression analysis in drawing conclusions from the sales data available.

Pedagogical Objectives:

  1. To understand the concept of Bivariate Analysis
  2. To analyse
  • What variables are correlated with sales?
  • Which variable describes the variability in sales the most?
  • Which variables significantly describe the variability in sales?
  • What can the CEO do to improve the situation?

Keywords : Quantitative Methods; Decision Science; Analysis; Statistics; Decision Dilemma; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping

Contents:

  • Introduction
  • The Issue
  • Sales Data

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