Business Case Studies, Quantitative Methods Case Study, Melting Delicacies, Ice Cream Parlour Chain

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Quantitative Methods Case Study

Case Title:

“Melting Delicacies” Ice Cream Parlour Chain

Publication Month and Year : July 2009

Authors: Sushama Marathe

Industry: Not Applicable

Region: India

Case Code: QM0013

Teaching Note: Available

Structured Assignment: Not Available


The case study revolves around an young entrepreneur, Maria Fernandez, who had taken a franchise for a retail ice-cream chain “Melting delicacies”. The popularity of this chain of outlets had grown tremendously over the past one year because of its varieties of flavoured ice-creams at reasonable price. However, there was an increase of competition as many new chains entered the market. At this point, Maria felt that knowing answers to certain ground realities on trends, patterns, associations of the product and the consumers was essential for right decisions on inventory planning, etc.

Pedagogical Objectives:

  • To understand Chi square test of goodness of fit
  • To discuss Chi Square test of independence of attributes (Chi square test for association) with notional understanding of why correlation cannot be used in these situations.

Keywords : Quantitative Methods; Decision Science; Analysis; Chi Squre Test; Statistics; Decision Dilemma; Goodness for Fit; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping


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