Business Case Studies, Quantitative Methods Case Study, Honda Motor Company

print page
Tell A Friend

Case Categories

Quantitative Methods Case Study

Case Title:

Honda Motor Company

Publication Month and Year : July 2009

Authors: RagaSravanthi Vemulavada & R Muthukumar

Industry: Not Applicable

Region: India

Case Code: QM0011

Teaching Note: Available

Structured Assignment: Not Available


Useful for Testing of Hypothesis. Honda ranked highest in a customer satisfaction survey in 2009 for its after sales service and for being one-stop shop for all accessories (dealership store). However, in the used-car consumers’ customer satisfaction survey, it ranked only fifth. Meanwhile, after the launch of its new car Jazz, Honda claims that more than 80% of its customers are highly satisfied. But few analysts did not agree with that. The case ends with a doubt on this estimation.

Pedagogical Objectives:

  • To discuss the testing of hypothesis
  • To understand the ways to select the right test to examine the hypothesis
  • To understand the concepts of Sample size and level of Significance
  • To test the hypothesis and to draw inference.

Keywords : Quantitative Methods; Decision Science; Analysis; Hypothesis Testing; One Tailed Test; Statistics; Decision Dilemma; Sampling Distribution; Sampling Error; Type I Error; Type II Error; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping


  • Introduction

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap