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Succession Planning Case Study

Case Title:

Nike's Tryst with Succession Strategy

Publication Year : 2006

Authors: Mridu Verma

Industry: Sports and Sports Related


Case Code: SUP0010P

Teaching Note: Not Available

Structured Assignment: Not Available

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In March 2006, Nike, the world's largest shoe and fashion company is at crossroads. Chairman Phil Knight, who had recruited William Perez (Perez) as Nike’s new CEO in November 2004, has replaced him just 13 months later. It marks the third time the mercurial Knight, 67, has tried giving up his throne. Nike's leader and board members had long acknowledged that the company's top strategic priority was managing succession. The case discusses Nike under its various CEOs, Knight’s style of functioning and Nike’s culture. Is Knight capable of stepping back and letting Nike walk alone?

Pedagogical Objectives:

  • To discusses Nike under its various CEOs, Knight’s style of functioning and Nike’s culture.

Keywords : Nike; Phil Knight; William Perez; Succession Planning Case Study; succession; work culture; innovation; marketing; design; off the hands approach; leadership; marketing; product development

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