Business Case Studies, What Employees Want

print page
Tell A Friend

Case Categories

Share |

HRM / OB Case Study

Case Title:

HR in Indian Retailing: New Mantra for Success?

Publication Year : 2010

Authors: M Rao and K Suresh

Industry: Retailing


Case Code: HRM0074IRC

Teaching Note: Not Available

Structured Assignment:  Not Available

Buy This Case Study

Retailing is known as the sunrise industry in India and is undergoing transformation due to several socioeconomic factors like rising income levels, changing consumer behaviour and changing demographics. India is the fifth largest destination in the world and Indian retail is the largest industry in India, accounting for 10% of its GDP and 8% of employment which is expected to reach $17 billion by 2010. With the change in retail landscape, there has been a significant change in the role of human resources (HR), from being a mere support function to a more strategic and result oriented one. Though the role and dependency of HR has increased in the retailing market, it is still underdeveloped. Several factors such as the demand-supply gap of manpower, retention schemes, unavailability of quality and talented people etc, have been detrimental to the growth of HR in the retailing industry. The case throws light on the emerging need and significance of HR in the retailing sector in India and its role in the success of the retailing industry.

Pedagogical Objectives:

  • The origin and growth of organised retailing in India.
  • The role of HR in the retail industry.
  • The challenges to the growth of HR in retailing.
  • The initiatives taken by the retailing industry to tackle the HR problem.

Keywords :  Human resource, Retail, Organised retailing, People centric, Consumer, Supermarkets, Recruitment, Household goods, Supply chain management, Organisational, Merchandising, Store operations

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501203, Telangana, INDIA, E-mail:

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap