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Page 49 of 62

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG081 Coca Cola India's Thirst for the Rural Market
MKTG084 Calvin Klein's Scandalous Advertising - Morality vs. Money
MKTG088 NIKE - 'The Goddess of Marketing'
MKTG099 Repositioning Dabur
MKTG108 Channel Conflict at Apple
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG117 The Marlboro Story
MKTG122 The 'Incredible India' Campaign - Marketing India to the World
MKTG123 The New 'Indian' Airlines
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG127 PVR Ltd.'s Growth and Future Prospects
MKTG128 Grove Fresh Ltd - Marketing Organic Juices
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG140 Lipitor: How far should Pfizer push the Pill?
MKTG143 Hello Kitty': A Japanese Superbrand
MKTG145 Haagen-Dazs: Repositioning a Cult Brand
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG150 Nike's “Joga Bonito” Marketing Campaign
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy

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