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Page 47 of 62

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MISA001 Will the Internet Kill the Phone Business?
MISC009 A Note on the Financial Evaluation of Projects
MKS0007 Dainik Bhaskar: The Innovative Marketer
MKS0008 Rural Marketing – Indian Experiences
MKS0037 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0047A Corporates join the Sudoku bandwagon
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0055B Chryslers Bet on Diesel Cars in the US
MKS0061B Cause Related Marketing in India: Maruti Udyog’s Example
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0068P Is Apple managing its 4 P’s effectively?
MKS0073P Reinventing Avon
MKS0079P Wikipedia: Can it Survive its Own Success?
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0097B Barbie: Less Attractive to Kids?
MKS0098B Smirnoff’s Reunion With Bond
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China

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