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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG248 Burger King's 'Whopper Virgins' Viral Marketing Campaign
MKTG252 Design Thinking and Innovation at IDEO
MKTG253 The Disgruntled Customer
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0013 P&G: From Mass to Micromarketing
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0032 Acquire and ascend – e-Bookers way
MM0036 Avon: Direct Selling in China
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0048 Harry Potter: Global Marketing Strategies
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0070 Gitanjali Group`s Brand Management Strategies
MM0073 Took Pulse of the Market before Giving One to it
MM0075 Reliance JIO: Leadership Strategy in the Indian Telecom Sector

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