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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0212IRC Sony's Music Business: Would Buying out BMG in its Joint Venture Help?
MAA0214IRC Tata Motors and Jaguar-Land Rover: Made for Each Other?
MAA0219IRC Thomson-Reuters Merger: Media Monopoly or Benefit to Customers?
MAA0220IRC United Spirits' Acquisition of South Indian Balaji Distilleries: A Smart Move?
MAA0225 WhatsApp Acquisition by Facebook
MAA0230 SSAB Calls off Plan to acquire TATA Steel Netherlands BV
MAC0002 U.S Dollar vs The Yen
MAC0013 Ageing Japan: Growing Problems
MBM0009 The Economics of Hosting The Olympics
MBM0010 Low-Cost Carriers in USA: Pricing Pressures for Major Airlines
MBM0017 The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom?
MCS0002 WPP Group Plc: Inorganic Growth Strategies
MCS0005 Celebrity Endorsement – Through the Ages
MCS0007 Political Advertising in India
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0028 A Product-based Branding Strategy: Bajaj Auto - Will It Work?
MEBE0007 US Financial Crisis: Is Keynesian Economics Still Relevant?

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