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Page 46 of 62

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0029 Honda: As Acura in USA and as Legend in Japan?
MES0030 Toyota in France
MES0032 Costa Coffee in India
MES0037 China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies
MES0038A Will China Emerge as the Second Home for Danfoss?
MES0040B Intel's foray into Rural India
MES0042B METRO Cash and Carry - Exploring the Chinese Markets
MES0044B Geely : The Tyro in the US Market
MES0051C Yellow Tail: The Aussie champion in the US Wine Market
MES0054K Harley Davidson's Foray in China
MES0055A Starbucks Coffee Company: The Indian Dilemma
MES0057B Cairn Energy – What Would Cairn’s Strategy in India be ?
MES0061K IKEA: Re-entering The Land of Rising Sun
MES0063K Standard Chartered Bank in South Korea
MES0065C Yahoo! China: Challenges
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MES0094IRC IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?"
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
MES0097IRC Standard Chartered: Invading into Mainland China
MES0100IRC Tesco in Japan – Experimenting with Retail Formats

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