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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG157 The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
MKTG159 The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development
MKTG171 Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG176 Merck's New Product Development and Launch Strategy for Januvia
MKTG182 Crisis Management: Dealing with a Product Crisis
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG189 Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
MKTG190 Perfetti Van Melle: Marketing Mentos in India
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG212 Catch-22 for Kellogg's?
MKTG214 L'Oréal in China
MKTG220 Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
MKTG221 Trader Joe's: A Unique Customer Experience
MKTG223 Woot.Com - Selling to Geeks
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG234 Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
MKTG235 Promoting 'Paranormal Activity'

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