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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG234 Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
MKTG235 Promoting 'Paranormal Activity'
MKTG248 Burger King's 'Whopper Virgins' Viral Marketing Campaign
MKTG252 Design Thinking and Innovation at IDEO
MKTG253 The Disgruntled Customer
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0013 P&G: From Mass to Micromarketing
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0032 Acquire and ascend – e-Bookers way
MM0036 Avon: Direct Selling in China
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0048 Harry Potter: Global Marketing Strategies
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0070 Gitanjali Group`s Brand Management Strategies

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