Business Case Studies, Managing in Troubled Times Case Study, Coca-Cola,Struggling in Germany

print page
Tell A Friend
Bookmark
 

Case Categories

Managing in Troubled Times Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Coca-Cola – Struggling in Germany

Publication Year : 2005

Authors: Supriyo Bose, Kumar Satyaki Ray

Industry: Beverages

Region:Germany

Case Code: TRT0052K

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:

In late 2004 and early 2005, Coca Cola Co. (Coke), the leading soft drinks manufacturer in the world, faced a massive decline in sales in Germany due to the impact of the newly enacted Recycling Law. The company was forced to make use of recyclable bottles, abandoning its trademark packaging as well as to alter its distribution system in Germany in order to make a turnaround in the country.

The case, while highlighting the challenges faced by Coke in Germany, also focuses on the initiatives taken by the company to restore its former position in the German market.

Pedagogical Objectives:

  • To understand the structure and competitive forces in the German soft drinks industry
  • To understand the regulatory framework in Germany and the challenges faced by soft-drinks manufacturers due to strict German Recycling Law
  • To discuss the turnaround strategies of Coca-Cola, with reference to the German market
  • To discuss the localization strategy of Coca-Cola with modifications to its global marketing-mix variables.

Keywords : Coca-Cola; Germany; Managing in Troubled Times Case Study; E Neville Isdell; German Recycling Law; Pepsi; Store brands; Soft drinks market; Bottlers; Coca-Cola Erfrischungsgetraenke; Packaging; Island solutions; Non-reusable bottles

Contents:

  • Introduction
  • The German food & beverage retailing and Soft-Drinks market
  • The German recycling law
  • The challenges before Coke
  • Coke's Turnaround Strategies

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-2020 - 25, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap