Business Case Studies, Managing in Troubled Times Case Study, YKK, Countering the Counterfeit Dragon

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Managing in Troubled Times Case Study

Case Title:

YKK - Countering the Counterfeit Dragon

Publication Year : 2005

Authors: Ms. Shruti Khatri, Prof. Dhananjay Keskar

Industry: Home Appliances and Personal Care Products


Case Code: TRT0048P

Teaching Note: Not Available

Structured Assignment: Not Available

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YKK is the largest manufacturer of zippers and fastening products in the world. The company though remains almost unknown because of the nature of its product which forms a very small part of the final product. This case discusses the brand YKK, its operations, and the counterfeit problem faced by the company. Counterfeiting became a serious problem for YKK since it caused financial losses and also adversely affected its brand image. The case focuses on the measures undertaken by YKK to prevent counterfeiting and increase the awareness of its brand.

Pedagogical Objectives:

  • To discuss the counterfeit problems faced by YKK and the effects it had on the company’s finances
  • To discuss the strategies adopted by YKK to overcome the problem and spread awareness about its brand.

Keywords : YKK; Zipper Manufacturing Industry; Managing in Troubled Times Case Study; Counterfeit Zippers; Japan; Zipper; Fastening Products


  • Introduction
  • Background Note
  • YKK's Operations

  • YKK's 'Counterfeiting Problem'
  • Countering the threat
  • The road ahead

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