Business Case Studies, Managing in Troubled Times Case Study, Hong Kong Disneyland, Appeasing the Dragon

print page
Tell A Friend

Case Categories

Managing in Troubled Times Case Study

Case Title:

Hong Kong Disneyland: Appeasing the Dragon?

Publication Year : 2006

Authors: Arpita Siddhanta, Bharathi S Gopal

Industry: Leisure and Tourism


Case Code: TRT0038B

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study


In 2005, The Walt Disney Company (Disney), the No. 2 media and entertainment company in the world, opened its first theme park in China, the ‘Hong Kong Disneyland’ in Hong Kong.

Hong Kong Disneyland is the American group's third international amusement park, the other two being Tokyo Disneyland and Disneyland Paris. In 1992, when Euro Disney (later Disneyland Paris) was opened in France, the French critics termed it as an American cultural invasion and the locals stayed away from it. Finally, Disney made the park more culturally acceptable to the local visitors and the park became Europe’s most visited place.

So, in 2005, when the Hong Kong Disneyland came up, Disney made sure that it would be a feel-like-home experience for the Hong Kong and Mainland China visitors. The company wanted to avoid the mistake it made in its European foray. Also, as the Hong Kong Government, known to be very conservative, has a controlling stake, Disney had to make some modest concessions to local customs. But analysts questioned whether Disney would be able to transport the magic of Disneyland brand to Hong Kong Disneyland. It tried hard to make the park culturally acceptable to the Hong Kong and Mainland China population. But in this attempt, will the aura and magic of Disneyland be lost?

Pedagogical Objectives:

  • To discuss about the specialty of Disney Land
  • To understand about Hong Kong Disneyland
  • To highlight the need for adaptability on entering a new market.

Keywords : Disneyland; Hong Kong; DisneyTheme Parks; China; Feng Shui; Robert lger; Dragon; Entertainment; Attendance; Rides; Culture; Managing in Troubled Times Case Study; Amusement Park; Disneyland Resort; Mickey Mouse


  • The Walt Disney Company
  • Disneyland: Its Historical Background
  • Hong Kong Disneyland

  • Un-Americanizing Disneyland in Hong Kong
  • Disney’s Teething Problems at Hong Kong Disneyland
  • Cloudy Future?

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501203, Telangana, INDIA, Phone: 08147-236660/61/62/72E-mail:

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap