Business Case Studies, Managing in Troubled Times Case Study, Managing Reputation, Wal-Mart vs. Starbucks

print page
Tell A Friend
Bookmark
 

Case Categories

Managing in Troubled Times Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Managing Reputation: Wal-Mart vs. Starbucks

Publication Year : 2006

Authors: Sushma & Sauvik Dhar

Industry: Retailing

Region:USA

Case Code: TRT0027

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
Wal-Mart, the retailing giant, has always been the target of critics. The company has been criticised for its approach towards its employees, communities and the small retailers. It has been accused of paying low wages to its employees, discriminating against women employees by paying them less wages and denying them promotions, and also for forcing its employees to work overtime. To turn the image of the company around and to build a good corporate reputation, Wal-Mart started taking steps to build its reputation. On the other hand, Starbucks has from its very inception carefully built an image for itself as a company having a good reputation among its various stakeholders. However, the company also started facing increasing criticism because of its reluctance to allow its employees to form unions and for the company's alleged exploitation of coffee growers from developing countries. To counter these criticisms and to rebuild its good reputation the company has initiated several steps.

Pedagogical Objectives:

  • To debate on the veracity of various criticisms levelled against Wal-Mart
  • To delve into Wal-Mart's responses to rebuild its reputation and whether the steps taken would remove the veils
  • To understand as to why Starbucks since its inception given great importance to building a good reputation for the company
  • To discuss the factors that resulted in Starbucks' loss of reputation and the steps the company has taken to rebuild its reputation
  • To discuss the growing importance of good corporate reputation.

Keywords : Wal-Mart, Starbucks, Corporate reputation, Managing reputation, Employee relations, Public relations strategy, Howard Schultz, Unions, Brands & Branding Case Study, Discriminations, Customer service, Unfair labour practices

Contents:

  • Wal-Mart and Starbucks: Profiles
  • Managing Reputation: The Wal-Mart Way
  • Managing Reputation: The Starbucks Way
  • Managing Reputation: The New Thinking

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap