Business Case Studies, Restructuring / Turnaround Strategies Case Study, Samsung,Reinventing

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Restructuring / Turnaround Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Reinventing Samsung

Publication Year : 2006

Authors: Ms. Mridu Verma

Industry: Home Appliances and Personal Care Products

Region:USA,Asia

Case Code: RTS0093P

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study





Abstract:
Samsung wants to become the most powerful consumer brand in the world. The case outlines Samsung’s R&D initiatives, global marketing strategy and holistic brand campaign to reinvent brand Samsung. Samsung has changed the processes and procedures in its design department and given its designers more power to influence not just how products look but also the products’ functionality and application. The case traces brand Samsung’s emergence as the world’s most powerful brand.

Pedagogical Objectives:

  • The case outlines Samsung’s R&D initiatives, global marketing strategy and holistic brand campaign to reinvent brand Samsung. Samsung has changed the processes and procedures in its design department and given its designers more power to influence not just how products look but also the products’ functionality and application
  • The case traces brand Samsung’s emergence as the world’s most powerful brand.

Keywords : Global Branding Strategy; Global Marketing; Product Design; Innovation; R&D; Restructuring; Restructuring / Turnaround Strategies Case Study; Advertising Strategy; Work culture; Streamlining Product line; time to Market; Product Development Strategy; Empowering Design Department; Most Powerful Brand

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»





Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap