Business Case Studies, Restructuring / Turnaround Strategies Case Study, Wal-Mart in Germany,Revamp Strategies

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Case Title:

Wal-Mart in Germany (Revamp Strategies) - Part (B)

Publication Year : 2005

Authors: Rekha Ravindran. C., Bindu Kannan

Industry: Retailing

Region:Germany

Case Code: RTS0088B

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In 2005, Wal-Mart, the leading retailer of consumer goods and groceries worldwide reported a steady decline ever since its entry to Germany, way back in 1997. (The reasons behind the decline has been discussed in detail in Part (A) of this case.) Wal-Mart tried to revamp itself by the introduction of a series of initiatives, backing on which it planned to break-even in Germany by 2005. However, it was highly skeptical whether they would finally emerge as winners in Germany.

Pedagogical Objectives:

  • Government regulations in German retail industry
  • Reasons for decline of Wal-Mart in Germany
  • Revamp strategies of Wal-Mart in Germany.

Keywords : Wal-Mart; Germany; Retail Industry of Germany; The Act against Restraints of Competition; Restructuring / Turnaround Strategies Case Study; The Commercial Asct; Euro; Singles' Shopping; German Management; Private lables; Smart Price; Hard discout stores; Aldi; Price cuts; Government regulations; Wertkauf; Interspar

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