Business Case Studies, Restructuring / Turnaround Strategies Case Study, Wal-Mart,Germany

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Restructuring / Turnaround Strategies Case Study

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Case Title:

Wal-Mart in Germany(Decline): Part (A)

Publication Year : 2005

Authors: Rekha Ravindran. C., Bindu Kannan

Industry: Retailing

Region:Germany

Case Code: RTS0087B

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In 2005, Wal-Mart was the leading retailer of consumer goods and groceries worldwide. It entered Germany in 1997 by the acquisition of two local hypermarket chains, Wertkauf and Interspar. Ever since its entry, Wal-Mart made losses in Germany and its business declined steadily due to a host of reasons. The case discusses on the reasons behind its failure. The revamp strategies of Wal-mart in Germany has been highlighted in Part (B) of this case.

Pedagogical Objectives:

  • Retailing in Germany
  • Entry of Wal-Mart in Germany
  • Decline of Wal-Mart in Germany
  • Reasons for decline of Wal-Mart in Germany
  • Government regulations in German retail industry.

Keywords : Branded Apparel Industry; Levi Jeans;Dockers; Levi Strauss Signature; Phil Marineau; Tommy Hilfiger; VF Corporation; Restructuring / Turnaround Strategies Case Study; The Great Turnaround Plan;The LS & Co. Way; Red Wire DLX Jeans; iPod;Levi's Red Tab; Outsourcing; Leadership; Global Sourcing Guidelines

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