Business Case Studies, Restructuring / Turnaround Strategies Case Study, Siemens AG,Klaus Kleinfeld's (The New CEO) Restructuring Strategies

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Restructuring / Turnaround Strategies Case Study

Case Title:

Siemens AG's Troubles: Klaus Kleinfeld's (The New CEO) Restructuring Strategies

Publication Year : 2005

Authors: Shalini and Jaisri Shekhar, Souvik Dhar

Industry: Engineering, Electrical and Electronics


Case Code: RTS0064

Teaching Note: Not Available

Structured Assignment: Not Available

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In January 2005, Klaus Kleinfeld (Kleinfeld) succeeded Heinrich von Pierer as the 11 th CEO of Siemens AG. Although, under the tenure of Heinrich von Pierer, Siemens had achieved significant sales and profits, the operating profit margin of the company was only 5% as compared to 11% achieved by its competitor, General Electric. Further, the increasing unemployment and labour cost in Germany coupled with several loss making units in Siemens were also among the major problems being faced by the company. Kleinfeld, known for his successful turnaround of the ailing Siemens unit in the US, is expected to restructure Siemens AG. However, analysts were skecptical about Kleinfeld's US style of management.

Pedagogical Objectives:

  • To highlight the problems faced by Siemens
  • To discuss the strategies adopted by Kleinfeld in reviving Siemens AG.

Keywords : Siemens; Restructuring / Turnaround Strategies Case Study; Klaus Kleinfeld; BenQ; General Electric; Leadership style; Restructuring strategy; Germany; Europe; US; Turnaround; Management style

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