Business Case Studies, Restructuring / Turnaround Strategies Case Study, Piaggio,Turnaround Strategies

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Restructuring / Turnaround Strategies Case Study

Case Title:

Piaggio: The Italian Scooter Manufacturer's Turnaround Strategies

Publication Year : 2005

Authors: Supriyo Bose, Sumit Kumar Chaudhuri

Industry: Automobiles


Case Code: RTS0053

Teaching Note: Not Available

Structured Assignment: Not Available

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After a spate of losses since 2000, Piaggio recorded its first net profit in 2004. Under Roberto Colaninno, who took over as the Chairman in October 2003, Piaggio implemented radical cost cutting measures, and along with the introduction of new products, the company was able to mark a recovery in almost all its markets across the globe.

Pedagogical Objectives:

  • To highlight the strategies adopted by Piaggio to recuperate from its financial downturn and claim its lost business in the global two wheelers market.

Keywords : Piaggio; Vespa; Roberto Colaninno; Turnaround; Recession; Morgan Grenfell Private Equity; Immsi; Debt-for-equity; Restructuring / Turnaround Strategies Case Study; Chongqing Zongshen Motorcycle Group; Piaggio Vehicles; Aprilia; Rocco Sabelli

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