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Restructuring / Turnaround Strategies Case Study

Case Title:

NVIDIA: The Graphic Chipmaker's Turnaround Strategy

Publication Year : 2005

Authors: Roopa Umashankar, Sumit Kumar Chaudhuri

Industry: Engineering, Electrical and Electronics


Case Code: RTS0049

Teaching Note: Not Available

Structured Assignment: Not Available

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NVIDIA Corporation (NVIDIA), a global leader in manufacturing graphic processors, failed to deliver its most ambitious graphic processing unit, 'NV30', to the market as per schedule in 2002. Besides, NVIDIA's tussle with Microsoft and an accusation against NVIDIA's employees of insider trading added to the company's woes. From $11 billion in January 2002, NVIDIA's market value fell to $1 billion by October 2002. However, having learnt from its mistakes and with a focused turnaround plan, NVIDIA was back into its leadership status by early 2005.

Pedagogical Objectives:

  • To highlight NVDIA’s turnaround strategy to emerge as a leader in the global chip market.

Keywords : NVIDIA; NVIDIA’s GPU (Graphic Processing Unit); NVIDIA’s product cycle; Worldwide graphic chip market; Microsoft’s Xbox; NVIDIA’s price dispute with Microsoft; Restructuring / Turnaround Strategies Case Study; NVIDIA’s challenges; NVIDIA’s turnaround plan; Jen-Hsun Huang; NVIDIA’s competitors; NVIDIA’s market share; Insider trading

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