Business Case Studies, Restructuring / Turnaround Strategies Case Study, KARSTADTQUELLE,The German Retail Giant's Restructuring Strategies

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Restructuring / Turnaround Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

KARSTADTQUELLE: The German Retail Giant's Restructuring Strategies

Publication Year : 2005

Authors: R. Muthu Kumar, Srinath Manda

Industry: Retailing

Region:Germany

Case Code: RTS0044

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study





Abstract:
KarstadtQuelle, one of Europe's largest department store and mail order groups, represented 50% of the German market share in this business. In 2000, the company shifted away from general retailing towards more specialised sectors such as fashion apparel and sports to attract additional foreign customers. It further diversified into new businesses such as financial services, tourism and mail order. But mismanagement and weak consumer demand in Germany began hurting the company's core activities, resulting in severe structural problems and a collapse in earnings. To revive its fortunes, KarstadtQuelle began restructuring its operations.

Pedagogical Objectives:

  • To discuss the reasons for the problems faced by KarstadtQuelle and the restructuring strategies it adopted to turnaround
  • To discuss the challenges ahead for the retailing giant.

Keywords : KarstadtQuelle; German retail market; Europe's largest department store chains; Neckermann and Quelle brands; Reorganisation; Europe's largest mail order groups; Restructuring strategies; Restructuring / Turnaround Strategies Case Study; Discount chains; Family-run business; Diversification strategy; Pricing strategy; The 'Intercontinental Department Store Group'; Mismanagement; Competitive strategies; Turnaround

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap