Business Case Studies, Restructuring / Turnaround Strategies Case Study, Canon,Fujio Mitarai's Restructuring Strategies

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Restructuring / Turnaround Strategies Case Study

Case Title:

Canon: Fujio Mitarai's Restructuring Strategies

Publication Year : 2004

Authors: Sushma, Souvik Dhar

Industry: Engineering, Electrical and Electronics


Case Code: RTS0041

Teaching Note: Not Available

Structured Assignment: Not Available

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From the early 1990s Canon, a leading manufacturer of copying machinesand cameras, witnessed a decline in its fortunes. The profitability of the company declined with several of its divisions reporting losses. To turn the fortunes of the company around, Fujio Mitarai (Mitarai) was appointed as Canon's president in 1995 and then as its CEO in 1997. Mitarai undertook restructuring strategies, which led to Canon turning its fortunes around.

Pedagogical Objectives:

  • To discuss the evolution of Canon over the years, the decline in the company’s fortunes and the restructuring strategies adopted by Mitarai to turn Canon’s fortunes around
  • To discuss whether Canon under Mitarai would be able to face future challenges successfully.

Keywords : Cannon Inc.; Fujio Mitarai; Restructuring strategies; Economic environment; Consolidated accounting system; Restructuring / Turnaround Strategies Case Study; Conveyor belt system of manufacturing; Excellent global corporation plan; Cash flow management; Cell production system; Profit maximisation; Cost reduction; Prototype-less design; Stereolithography

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