Business Case Studies, Restructuring / Turnaround Strategies Case Study, Matsushita Electric Industrial Company,Restructuring Strategies

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Restructuring / Turnaround Strategies Case Study

Case Title:

Matsushita Electric Industrial Company: The Restructuring Strategies

Publication Year : 2004

Authors: Sireesha M, Sumit Kumar Chaudhuri

Industry: Engineering, Electrical and Electronics


Case Code: RTS0021

Teaching Note: Not Available

Structured Assignment: Not Available

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By the end of the 1990s, Matsushita Electric Industrial Company was hit by rapid changes in the domestic as well as the global electronics market. In 2003, it had a loss of 19.5 billion yen. However, by 2004, the company had an operating profit of 195.5 billion yen.

Pedagogical Objectives:

  • To discuss the restructuring strategies adopted by Matsushita that paved the way for the future growth of the company.

Keywords : Global electronics manufacturers; Progress 2000 plan; Value creation 21; Corporate Panasonic marketing division; Profile of the world electronic industry; Restructuring / Turnaround Strategies Case Study; China-Matsushita's low cost manufacturing destination; Mergers and alliances of Matsushita; Brands of Matsushita; Sales of Matsushita products by category; Deconstruction and creation; New business segments of Matsushita; New consumer sales structure of Matsushita in Japan; Matsushita's concept of groupwide business and organisational restructuring; New management structure of Matsushita

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