Business Case Studies, Restructuring / Turnaround Strategies Case Study, Mazda,Magical Turnaround

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Restructuring / Turnaround Strategies Case Study

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Case Title:

Mazda's Magical Turnaround

Publication Year : 2004

Authors: Gopal Jha, Sumit Kumar Chaudhuri

Industry: Automobiles

Region:Japan

Case Code: RTS0016

Teaching Note: Available

Structured Assignment: Available

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Abstract:
Mazda, Japan's fifth largest automaker, witnessed a consistent decline in its revenue in the 1990s. During 2000-2001, its loss touched a record $1.2 billion due to an oversized workforce, unsuccessful growth initiatives and a blurred brand image.

Pedagogical Objectives:

  • To discuss the strategies that Mazda adopted to put itself on the path to sustainable profitability and stage a remarkable comeback.

Keywords : Japanese automobile manufacturers; Honda; Toyota; Nissan; Mazda's sports car heritage; Restructuring / Turnaround Strategies Case Study; Millennium plan of Mazda; Domestic sales of Mazda; New models from Mazda; History of Mazda; Brand strategy of Mazda; Mazda's turnaround

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