Business Case Studies, Restructuring / Turnaround Strategies Case Study, Nissan and Mitsubishi

print page
Tell A Friend

Case Categories

Share |

Restructuring / Turnaround Strategies Case Study

Case Title:

Nissan and Mitsubishi: A Tale of Two Turnarounds

Publication Year : 2004

Authors: Siva Rama Krishna, T Phani Madhav

Industry: Automobiles


Case Code: RTS0009

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

In the late 1990s, when Renault and DaimlerChrysler took up the challenge of turning around ailing Japanese car manufacturers Nissan and Mitsubishi respectively, observers were sceptical of their chances. Both the Japanese car manufacturers were plagued with similar problems like huge debt and slumping sales. While Renault's turnaround man Carlos Ghosn nicknamed 'le cost killer' proved the sceptics wrong by successfully turning around Nissan within a short period of time, DaimlerChrysler's Rolf Eckrodt's attempt to revive Mitsubishi did not yield desired results.

Pedagogical Objectives:

  • To discuss the situations that led to the troubled times at Nissan and Mitsubishi
  • To discuss why Renault and DaimlerChrysler picked up a stake in the ailing Japanese auto manufacturers
  • To discuss the turnaround efforts of Ghosn and Eckrodt
  • To discuss why Nissan could be turned around while Mitsubishi could not.

Keywords : Nissan and Mitsubishi turnaround; Renault and DaimlerChrysler; Carlos Ghosn; Rolf Eckrodt; Cross functional teams; Nissan revival plan; Restructuring / Turnaround Strategies Case Study; Keiretsu; Common supplier Mitsubishi Motors Corporation (MMC) operating system; Nissan's 3-3-3 programme; Cost cutting at Nissan; Mitsubishi triple-zero scheme

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap