Business Case Studies, Restructuring / Turnaround Strategies Case Study, Cadbury Schweppes,Restructuring Efforts

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Restructuring / Turnaround Strategies Case Study

Case Title:

Restructuring Efforts at Cadbury Schweppes

Publication Year : 2004

Authors: Jignesh Zanora, Sumit Kumar Chaudhuri

Industry: Food, Diary and Agriculture Products


Case Code: RTS0008

Teaching Note: Not Available

Structured Assignment: Not Available

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n 2003, Cadbury Schweppes, the global beverages and confectionery manufacturer and retailer, saw its profits slipping despite a rise in its overall sales. An increase in raw materials and employee costs increased its operating costs and reduced its pre-tax profits.

Pedagogical Objectives:

  • To discuss the 'fuel for growth' initiative of Cadbury Schweppes through which the company aims to cut down on its costs and reorganise itself over a four-year period.

Keywords : Global confectionery and beverage business; Adams; Global sugar confectionery brands; Cadbury; Restructuring / Turnaround Strategies Case Study; Dr. Pepper; European confectionery business; Fuel for growth; Restructuring activities at Cadbury Schweppes; Schweppes; Halls; Trident; Dairy Milk brand of Cadbury; Global chocolate market; Berkshire Hathaway investment fund; Global non-carbonated beverages market

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