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Restructuring / Turnaround Strategies Case Study

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Case Title:

EMC's Restructuring

Publication Year : 2003

Authors: Siva Rama Krishna, T Phani Madhav

Industry: Information Technology and IT Enabled Services

Region:USA

Case Code: RTS0005

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Founded in 1979, EMC Corporation (EMC) became the world's leading provider of high-end enterprise data storage systems in the early 1990s. EMC provided storage solutions to the world's largest banks, airlines, Internet providers and government agencies. Between 1997 and 2000, EMC’s sales doubled every year. However, due to economic recession and increased competition from established storage vendors like IBM and Hewlett-Packard, EMC’s revenues have begun to slide since 2001.

Pedagogical Objectives:

  • To discuss the events that led to the sudden decline of EMC's revenues and some of the initiatives taken by its new CEO Joseph Tucci to reverse the company’s fortunes.

Keywords : EMC Corporation; Software storage market; Storage vendors; Hardware storage; SAN, NAS and DAS; Joseph Tucci's initiatives; IBM mainframe storage; EMC history and Robert Egan; EMC revival strategies; Restructuring / Turnaround Strategies Case Study; EMC culture and sales tactics; EMC competitors; Data storage technology; Information life style management; Storage architectures; EMC Symmetrix product line

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