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Restructuring / Turnaround Strategies Case Study

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Case Title:

Turnaround Efforts at Ford

Publication Year : 2003

Authors: T Phani Madhav

Industry: Engineering, Electrical and Electronics

Region:USA

Case Code: RTS0004

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In 2003, when Bill Ford took over as CEO of the Ford Motor Company, he did not inherit the most profitable company in the world. The unintended consequences of Ford's ex-CEO, Jacques Nasser's initiatives continued to affect the performance of the company. The company that posted a net income of $7.2 billion in 1999 incurred a loss of $5.5 billion (including a one time write off of $4.1 billion in restructuring costs) in 2001. Bill Ford, faced with the onerous task of putting the company back on track, had initiated some concrete measures amidst scepticism about his abilities to turn the company around.

Pedagogical Objectives:

  • To discuss the reasons for the financial losses of the Ford Motor Company and the steps that Bill Ford has taken to overcome the same.

Keywords : Turnaround; Bill Ford; Jacques Nasser; Restructuring; Ford Motor; Internal problems; Cost cutting; Restructuring / Turnaround Strategies Case Study; Layoffs at Ford; Management overhaul; Premier Auto Group

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