Restructuring / Turnaround Strategies Case Study

Reinventing Chrysler: Dieter Zetsche's strategy

Abstract:
There had been times in Chrysler's history when the future of the company was in serious doubt. Leaders such as Lee Iacocca were successful in turning the company around from deep troubles in the past. A similar situation arose in 2000 after the merger with Daimler-Benz. Dieter Zetsche, considered a turnaround specialist, came to the helm and made some strategic moves to put Chrysler back on track. The most notable steps that he took were rationalisation of the work force and hiving off redundant plants and operations. In terms of product development his 'disciplined pizzazz' approach was the most notable.

Pedagogical Objectives:

• To discuss the strategies adopted by Dieter Zetsches to put Chrysler back on track.

Keywords : Dieter Zetsche; Turnaround; Daimler-Benz; Restructuring / Turnaround Strategies Case Study; Chrysler; Cost cutting; Mercedes; Auto industry; Jurgen Schrempp; Supplier cost reduction effort; General Motors; Toyota; Ford; Quality gates; Disciplined pizzazz; Mergers and acquisitions