Business Case Studies, Spin-offs Case Study, Business Research Methods, Perfect Data Analysis

print page
Tell A Friend
Bookmark
 

Case Categories

Business Research Methods Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Stream: Accomplishing Success Through Perfect Data Analysis

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada, Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: BRM0011

Teaching Note: Not Available

Structured Assignment: Available


OR





Abstract:
The case study primarily deals with the processes involved in preparing the data and how important these processes are for analysis purpose. Data preparation is a very important and critical step in the data analysis process since it has a huge impact on the success of a wide variety of data analysis tasks. The case of Stream Watches helps us in understanding the importance of marketing survey, data preparation, editing and coding which helped the company in determining the market segments and the position of its brand in the market. The analysis also helped the management in knowing its customer preferences and demands.

Pedagogical Objectives:

  • To explain different steps in data preparation
  • To understand the significance of checking the data for accuracy
  • To discuss the importance of editing process
  • To discuss the significance of coding process.

Keywords : Data Preparation, Data Preparation Methods, Data Preparation Techniques, Data Analysis, Perfect Data Analysis, Data Description, Field Editing, Coding, Central Editing, Data Entry

Contents:

  • Introduction
  • Suggested Questions for Discussion

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap