Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, US Airways and America West Merger, The Corporate Culture Integration

print page
Tell A Friend
Bookmark
 

Case Categories

Mergers, Acquisitions and Takeovers Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

US Airways and America West Merger : The Corporate Culture Integration

Publication Year : 2005

Authors: Sushma, Souvik Dhar

Industry: Transportation

Region:USA

Case Code: MAA0022

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In September 2005, US Airways and America West, the seventh and the eighth-largest airlines in the US, merged to create the sixth-largest airline in the country. The merger was expected to help US Airways to emerge successfully from bankruptcy protection and help America West to expand its operations. However, there were several issues concerning the success of the merger. The principal among them was the integration of the vastly different corporate cultures of the two airlines.

Pedagogical Objectives:

  • To provide an insight into the merger between US Airways and America West and the steps being undertaken by the companies to make the merger a success, especially regarding integration of their vastly different corporate cultures.

Keywords : US Airways;Mergers,Acquisitions,Alliances Case Study; America West; Corporate culture integration; Merger; Low cost airline; US airline industry; Customer service; Employee relations; Seniority integration process; Financial viability; Chapter 11 bankruptcy

Contents : 
Ground Realities
US Airways: The Low Cost, Full-service Carrier
Challenges faced by US Airways
Project Barbell or Project Dumbbell?
The US Airlines: Market Share
The Low Cost Business Model
The US Airline Industry
The US Airline Industry: Market Share

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Roland T RustRoland T Rust

    Roland T Rust, is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H Smith School of Business at the University of Maryland.
    Speaks on Co-Creation
  • Miklos SarvaryMiklos Sarvary

    Miklos Sarvary, is a Professor of Marketing and Dean of Executive Education at INSEAD
    Speaks on Virtual world
  • Miklos SarvaryMiklos Sarvary

    Miklos Sarvary, is a Professor of Marketing and Dean of Executive Education at INSEAD
    Speaks on Virtual world
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap