Business Case Studies, Market Entry Strategies Case Study, Vodafone, Market Entry Strategies Case Studies

print page
Tell A Friend

Case Categories

Market Entry Strategies Case Study

Case Title:

Vodafone’s Branding Dilemma in India

Publication Year : 2007

Authors: Rajan Shah, Ruchi Mankad

Industry: Telecommunications


Case Code: MES0071A

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

In mid February 2007, Vodafone Group Plc. (Vodafone), one of the leading global telecommunication companies acquired 67% stake in Hutchison Essar, one of the leading telecom operator in India, which provided its services under the brand name, Hutch. Speculation mounted whether Vodafone would retain the existing brand or re-brand it. Many analysts opined that if Vodafone replaces the Hutch brand with its own, the move could backfire, because ‘Hutch’ was well established and most admired brand in the Indian telecom sector.

The case details about corporate rebranding dilemma faced by Vodafone in Indian telecom market.

Pedagogical Objectives:

  • To understand corporate rebranding strategies
  • To study the brand transition strategies adopted by Vodafone globally
  • To understand brand positioning of Hutch in India
  • To study the challenges involved in rebranding in merger or an acquisition.

Keywords : Vodafone; India; Hutch; Market Entry Strategies Case Study; Brand Transition; Brand Promotional Strategies; Brand Dilution; Indian Telecom Sector; Brand Differentiation; Vodafone’s Global Branding Strategy; Brand Attributes; Vodafone in Czech Republic; Vodafone in Turkey; Vodafone in Italy; Vodafone in Japan; Dual Branding Strategy; Branding dilemma

Vodafone: Acquisition of Hutch
Hutch Brand in India
Vodafone’s global branding strategy
Vodafone’s Indian Dilemma
Vodafone’s Global Footprint
Hutch Advertisement in Indian Market
Hutch: Nationwide Presence in India
Vodafone’s Dilemma

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap