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Market Entry Strategies Case Study

Case Title:

Amazonís foray into e-grocery market: Successful Venture?

Publication Year : 2006

Authors: Roopa Devi.B, Aruna.N

Industry: Internet and e-commerce


Case Code: MES0041B

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract: is a leading online book selling retailer. It has diversified into different products lines. It witnessed its first profit in 2002 and continued to do so till 2004. In 2005, profit slumped. In 2006, to overcome its loss and to expand further, it has entered into the online grocery business. But analysts have mixed opinions about its success. Will witness the same success as in book selling business?

Pedagogical Objectives:

  • To understand how Amazon witnessed growth as an online retailer
  • To discuss the fate of Amazon in the e-grocery market.

Keywords :; Online selling; e-grocery; Books; Competitors; Business model; Internet Book Shop; Customers; Market Entry Strategies Case Study; Products; Barnes & Noble; Book store; Walmart; Dot-com bubble; Webvan; internet retailers

Contents : 
Amazonís service to its customers
Move to Spur Growth
Amazon.comís Business model
Entering the Grocery Business
Dot-com Bubble
A summary of leading e-grocers, past and present

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