Business Case Studies, Market Entry Strategies Case Study, Walt Disney Company, in China

print page
Tell A Friend
Bookmark
 

Case Categories

Market Entry Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Walt Disney Company in China

Publication Year : 2006

Authors: Himani Bansal, Sumit Kumar Chaudhuri

Industry: Entertainment

Region:China

Case Code: MES0034

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
The Chinese film industry was a highly regulated industry until China's entry into the World Trade Organisation in 2001. China, with a population of 1.3 billion and a rapidly growing economy, has become an attractive market for all global media and entertainment companies. Walt Disney Company, the second largest media and entertainment company in the world, forayed into China following the maturity of its American and European markets. In addition to marketing its consumer products, Walt Disney plans to introduce theme parks, and live shows, as well as producing and distributing movies.

Pedagogical Objectives:

  • To highlight Walt Disney's market entry strategies in China
  • To discuss the company's ability to succeed in a country where its brand has little presence and where bureaucracy and red-tapism are rampant.

Keywords : Time Warner; Warner China film; Sony Pictures Entertainment; Columbia TriStar Motion Picture Group; News Corps Inc.; Viacom Inc; Entertainment business in China; Hong Kong Disneyland; Market Entry Strategies Case Study; Shanghai Disneyland; Growth strategies; Expansion strategies; Market entry strategies; MTV (Music Television); ESPN (Entertainment and Sports Programming Network); Film industry in China

Contents : 
Chinese Film Industry: The Influence of ‘Foreigners
Walt Disney’s China Strategy
History of China’s film industry
History of Walt Disney

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap