Popular Searches
Useful Links
Market Entry Strategies Case Study
Case Title:
Hyundai in USA: The Quality Rides
Publication Year : 2004
Authors: G Saradhi Kumar, Sumit Kumar Chaudhuri
Industry: Automobiles
Region:USA
Case Code: MES0006
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Hyundai, which forayed into the US car market in the mid-1980s, always had an image of a low quality carmaker. From the beginning, it had failed to live up to the quality expectations of the Americans. Hyundai's cars were bought only as a last resort and the company used to feature at the bottom of most of the quality surveys. The situation changed dramatically after Chung Mong Koo took over as the CEO of Hyundai in 1999.
Pedagogical Objective:
- To discuss the initiatives taken by Chung Mong to build break the image of Hyundai as a low quality car marker.
Keywords : Hyundai Motor Company; Honda; JD Powers initial quality study; Toyota; Managing in Troubled Times Case Study; Six sigma campaign in Hyundai; Santa Fe; Hyundai's quality problems in USA; Hyundai's quality rating improvement; Hyundai's sales in USA; Hyundai's quality initiatives; Excel sub-compact
Contents :
Introduction
Hyundai Inusa
Santa Fe For Uncle Sam
Enhanced Image
Hyundai’s Salesgrowth In The Us Since 1998
Increase Inhyundai’sglobalmarket Share
J.D. Power And Associates 2003 Initial Quality Study
Related Case Studies
Recently Bought Case Studies
Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8
Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8
Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition
Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model
An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model
An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Inerviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business
Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business
Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»
