Market Entry Strategies Case Study

AIG: Strengthening its Asian Links

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Abstract:
AIG, the world's leading insurance and financial services group, has always been bullish about its Asian operations. Although it entered from Asia in the late 1920s, various adverse socio-political factors interrupted its Asian operations from time to time. Since the late 1960s, AIG, under its Chairman Maurice R Greenberg, has been making efforts to become a major player in the three most promising insurance markets in Asia-China, Japan and India.

Pedagogical Objectives:

• To discuss the strategies adopted by AIG to become a major player in the Asian insurance industry.

Keywords : AIG; AIG in Asia; History of AIG; AIG's links with Asia; Insurance market in China; Insurance market in Japan; Insurance market in India; Current regulations for insurance industry in China; Current regulations for insurance industry in Japan; Growth Strategies Case Study; Major players in Indian insurance market; Financial statements of AIG; Insurance premium as percentage of GDP (Gross Domestic Product) in China; Critical success factors for insurance in China; Critical success factors for insurance in Japan; Critical success factors for insurance in India

Contents : 
AIG – LAYING THE FOUNDATIONS
INSURANCE LANDSCAPE INCHINA, INDIA AND JAPAN
AIG’S RESURGENCE
AIG’S ASIAN FUTURE
AIGin LatinAmerica
Life Expectancy inDifferentCountries
Indian Life Insurance JointVentures