Business Case Studies, Diversification Strategies Case Study, Philips: Divesting the Semi-conductor Business

print page
Tell A Friend

Case Categories

Diversification Strategies Case Study

Case Title:

Philips: Divesting the Semi-conductor Business

Publication Year : 2007

Authors: Supriyo Bose, Kumar Satyaki Ray

Industry: Home Appliances and Personal Care Products

Region:The Netherlands

Case Code: DIS0023K

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

In order to reduce the volatility associated with the cyclical business-pattern of the semiconductor industry, Royal Philips Electronics N.V. (Philips) decided to divest its semiconductor unit and focus more on the emerging profitable businesses of the health-care segment. Philips also decided to drop the word ‘electronics’ from its company name to emphasise the change.

The case discusses the corporate repositioning of Philips from an electronics-goods manufacturer to a healthcare and wellness driven company.

Pedagogical Objectives:

  • To discuss about Philips semiconductor business
  • To understand the global healthcare industry
  • To debate on Philips decision to divest the semiconductor business
  • To argue on Philips repositioning strategy.

Keywords : Philips; Semiconductor; Divestment; Sense and Simplicity; Health care and lifestyle; Diversification Strategies Case Study; Gerard Kleisterlee; Volatility; Ageing population; Care cycle; Telemonitoring; Ambient experience solution; Rural-urban migration; Interbrand; Consumer wellness

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Sreenivasan RamakrishnanSreenivasan Ramakrishnan

    Co-founder and CEO, Marketics
    Speaks on Knowledge Process Outsourcing
  • Kai Alexander SchlevogtKai Alexander Schlevogt

    Professor of international strategy and leadership at the National University of Singapore Business School. He serves as a Program Director of the Nestle Global Leadership Program, delivered in association with London Business School.
    Speaks on The China Factor
  • W Chan Kim & Renee MauborgneW Chan Kim & Renee Mauborgne

    Co-Founders and Co-Directors of the INSEAD Blue Ocean Strategy Institute.
    Speaks on Blue Ocean Strategy
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap