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No One Stays at the Bottom of the Pyramid…They Would Eventually Emerge
(An Interview with Reuben Abraham, Professor and Executive Director of the Centre for Emerging Markets Solutions, Indian School of Business)

The concept of BOP:emergence and evolution

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Nature: Sample
Duration: 3:54 min

BOP markets in India

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Nature: Sample
Duration: 2:24 min

ISB's emerging market Initiatives

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Nature: Sample
Duration: 3:58 min  

Who is this video about?

Reuben is a Professor and Executive Director of the Centre for Emerging Markets Solutions, a Centre of Excellence at the Indian School of Business (ISB), the 15th Best B-School in the world. The centre focuses on creating and implementing market-based solutions, harnessing the energy and discipline of the private sector and capital markets, to address pressing socio-economic issues in developing countries.

Reuben was selected as a Young Global Leader for 2009 by the World Economic Forum in Davos. He serves on the global board of directors of George Soros' Economic Development Fund (SEDF), a $170 million fund which aims to catalyse growth in emerging markets. Under the aegis of SEDF, he has set up a unique India-focused SME early stage fund with Google and Omidyar Network as co-investors. He serves as an independent director on the board of Indiaco Ventures, a leading Indian financial services company that is listed on the Bombay stock exchange, and on the advisory boards of three start-ups. He was also a TED Global Fellow for 2007 and and is a member of the Clinton Global Initiative in New York.

Reuben completed his M.A., M.Phil and Ph.D. from Columbia University in New York. During his time in New York, he was an Associate Fellow in Global Economics at the Council on Foreign Relations, a Public Policy Consortium Fellow and a Sloan Telecommunications Fellow. He served as a Consultant at the World Bank and conducted research at three Columbia University research labs. Before Columbia, he was involved in co-founding two start-up ventures, both in India.

What is this video about?

In this video he speaks about how the Bottom of the Pyramid (BOP) labs emerged into a larger centre called “Emerging Market Solution”, achievements of these labs across the countries and BOP markets in India. Reuben discusses in detail about ISB’s emerging market initiative, legacy costs in the emerging markets and shares his views on the role of ISB in terms of public policy.

Recommended to use this video for:

  1. Entrepreneurship/Innovation Courses – for understanding how unique business models have been created to tap the potential of Bottom of the Pyramid markets
  2. Public Policy Course – for understanding how Public Private Partnerships can be formed to eradicate poverty and how well-established institutions can play an anchoring a pivotal role in policy making
  3. Microfinance Module – for getting to know the role played by ISB’s emerging markets initiatives in enhancing the role of microfinance institutions with the top-end research work carried out by ISB’s faculty.

Video Details

Title : An Interview with Reuben Abraham, Professor and Executive Director of the Centre for Emerging Markets Solutions, Indian School of Business.
Released Date : 16th May,2009.
Interviewed by : Dr.Nagendra V.Chowdary, Dean, IBSCDC
Price : $ (1000 INR)
Duration : 25 min
Keywords : Bottom of the Pyramid, Bottom of the Pyramid Lab, Social Entrepreneurship, Micro Finance, Micro Finance in India, Innovation at the Bottom of the Pyramid, MNCs and Emerging Markets’ Innovations, Poverty in India, Public Private Partnerships in India, Emerging Markets

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