DIversification Strategies Case Study

PepsiCo’s New Challenge: Transformation into a Health Foods Company

OR

Abstract:
In early 2002, the growing concern about health and obesity among Americans was taking its toll on fast food chains and companies. PepsiCo was among the first few companies that tried to refurbish its image as a health foods company. PepsiCo initiated a series of efforts by partnering with reputed physicians and reviewing the entire product line.

Pedagogical Objectives:

• To discuss the series of initiatives that PepsiCo has undertaken to transform itself into a health foods company
• To discuss how an industry came under fire due to the rising concern about obesity and health.

Keywords : PepsiCo; Health foods; Good for you; Better for you; Fun for you; Steve Reinemund; Food industry and obesity; Dr Kenneth Cooper; Dr Dean Ornish; Managing in Troubled Times Case Study; Trans fats; Health food company; Pepsi edge; Green dot; Tropicana; The Quaker Oats Company