Business Case Studies, Executive Interviews, Jeff Gee on Competing for Customers

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Interview with Jeff Gee on Competing for Customers

September 2006 - By Dr. Nagendra V Chowdary

Its interesting that in today's multinational companies, as large as some of them are, they still need to take care of their customers on a daily basis.
— Jeff Gee
Effective executive interview with Jeff Gee on Competing for Customers

Jeff Gee is one of the most captivating and humorous speakers. He is the co author of an awakening book, Super Service: Seven Keys to Delivering Great Customer Service, Even WhenYou Donot Feel Like It! Even When They Donot Deserve It! His remarkable programof the same name has been revered as one of the Best Ever! by such companies as Motorola, Computer Associates, Abbott Laboratories, Pepsi, MB Financial, CDW, and Siemens. He brought his successful training company, MJ Learning, to the US from England in 1983. He authored the books The Customer Service Training Tool Kit: 60 Activities for Delivering Super

Service to Customers, The Winner's Attitude, and Investing Time: Investing Time for Your Life. He has co authored Pillars of Success with Alexander Haig and Pat Summitt and Mission Possible with Steven Covey and Brian Tracy.

Useful for Understanding of:

  • Customer Loyalty
  • The importance of Innovation
  • Customer Service
  • Customer Relationship Management
  • The difference between Customer Equity and Customer Loyalty
  • How to manage irate Customer.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2006-09-10-06
IBSCDC Reference No. INT0044
Year and Month of Publication September 2006
Keywords Jeff Gee, Customer Loyalty, Customer Service, Customer Relationship Management, The difference between customer equity and customer loyalty, How to manage irate Customer

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