Business Case Studies, Diversification Strategies Case Study, Yamaha Motor Corporation's Diversification Strategies

print page
Tell A Friend
Bookmark
 

Case Categories

Diversification Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Yamaha Motor Corporation's Diversification Strategies

Publication Year : 2005

Authors: Priyanka Ramgopal, Souvik Dhar

Industry: Automobiles

Region:Global

Case Code: DIS0008

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
From the 1960s, Yamaha Motor Corporation started diversifying into other businesses to reduce the company's dependence on its motorcycle business. The company's management was confident that the diversification strategies being followed would be beneficial to the company in the long run. Several analysts were also of the opinion that the company was correct in diversifying into other businesses. But others were sceptical about Yamaha's diversification strategies and opined that the company should have stuck to its core business of manufacturing motorcycles.

Pedagogical Objectives:

  • To understand the evolution of Yamaha over the years and analyse the rationale behind the company's diversification into businesses other than motorcycles
  • To discuss whether Yamaha was right in diversifying into other businesses.

Keywords : Yamaha Motor Corporation; Diversification strategies; Asian financial crisis; Motorcycle industry; Diversification Strategies Case Study; Outboard industry; Automobile engines; Power products; Aeronautical operations; Intelligent machinery technology; Biotechnology; Semi-conductor cycle

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap