Business Case Studies, Corporate Strategy Case Study, ICICI,Banking

print page
Tell A Friend

Case Categories

Corporate Strategy Case Study

Case Title:

Cadbury’s Exit from Soft Drinks Market – A Strategic Move?

Publication Year : 2010

Authors: Ratan Roy S, Suresh K

Industry: Food, Diary and Agriculture Products


Case Code: COS0094IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

In 2008, Cadbury Schweppes PLC, the world's largest British confectionery company, sold its Australian beverage business - popularly known as 'Schweppes Australia' which was incidentally Australia's second largest non-alcoholic beverage unit, to Asahi Beverages - Japan's second largest beer company. It saw a bigger opportunity available for them on the confectionery side rather than in soft drinks. As Cadbury wanted to concentrate on its core domain viz, the confectionery business, it exited completely from their global beverage business. The case mainly focuses on Cadbury's decision to quit the soft drinks industry. Besides covering briefly Cadbury's beverage business worldwide and the Australian soft drinks market, the case also deals with the merits and demerits of the decision to exit the beverage business by Cadbury.

Pedagogical Objectives:

  • To analyse the reasons behind Cadbury's global exit from the beverage business.
  • To discuss the exit strategy of Cadbury.
  • To discuss the benefits of this deal for both the companies.

Keywords : Cadbury; Confectionery; Beverages; Global; Exit; Corporate strategy; US; South Africa; Europe; Strategy execution

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501203, Telangana, INDIA, E-mail:

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap